Process
With no brand and no existing users, the work started from Telly's core offer and what people needed to do to get their TV. Features were prioritized by those core jobs using an Eisenhower matrix.
Design sprints turned those priorities into wireframes, interactive prototypes and a high-fidelity prototype ready for development. The flows covered:
Onboarding that guides people from sign-up to receiving their TV
A reward-based referral flow to invite friends
Settings, security and legal sections
Store assets and requirements for the App Store and Google Play
In parallel, I collaborated on Telly's design system: the components and UI standards, documented in Notion, that every screen was built from. I handed off detailed specs, supported QA with the developers and helped write the user stories in Jira.
Service blueprint mapping what happens in the app and behind the scenes.
User journey from first contact to receiving the TV.
Buttons and their states, from the design system.
Cards for content, profiles and lists.
Stepper and navigation patterns for multi-step flows.
Widget components for sports, news, weather and stocks.
Lists, toggles and selection controls.
Welcome, sign-up and the start of onboarding.
Phone verification, personal details and shipping address.
Setup questions about the household and viewing habits.
Shipping confirmation and a credit card check to verify identity, with no charge.
Personalizing the home screen with widgets, news sources and favorite teams.