About
I'm Elisa Ulloa, a Senior Product Designer based in Lisbon, working with teams across the U.S. and Europe.
For over a decade, I've designed digital products in fintech, health tech, B2B SaaS, and AI. Right now I'm working on the design system at Wayflyer, a fintech that funds consumer brands.
Before that, I built a design system from scratch for Fanatics and led the UX of Telly's mobile app, from user flows to launch, which drove 230,000 reservations in its first week.
Most of my work is contract-based, and it's a model that suits me. Teams usually bring me in at a specific moment: a product going from zero to one, a design system that needs to exist, a launch with a fixed date. I get inside how the product works, ship what's needed, and leave things in a state the team can run without me.
I care about how a product works and how it looks, and in my experience one depends on the other. I like the hard parts: complex workflows, clear information architecture, and interfaces polished enough that nobody notices the complexity underneath.
I've lived and worked in Argentina, New Zealand, Spain, and Portugal, so remote and cross-cultural teams are my normal.
I'm open to freelance and contract projects. If you're building something complex and need a senior designer who can own it end to end, let's talk.
I'm Elisa Ulloa, a Senior Product Designer based in Lisbon, working with teams across the U.S. and Europe.
For over a decade, I've designed digital products in fintech, health tech, B2B SaaS, and AI. Right now I'm working on the design system at Wayflyer, a fintech that funds consumer brands.
Before that, I built a design system from scratch for Fanatics and led the UX of Telly's mobile app, from user flows to launch, which drove 230,000 reservations in its first week.
Most of my work is contract-based, and it's a model that suits me. Teams usually bring me in at a specific moment: a product going from zero to one, a design system that needs to exist, a launch with a fixed date. I get inside how the product works, ship what's needed, and leave things in a state the team can run without me.
I care about how a product works and how it looks, and in my experience one depends on the other. I like the hard parts: complex workflows, clear information architecture, and interfaces polished enough that nobody notices the complexity underneath.
I've lived and worked in Argentina, New Zealand, Spain, and Portugal, so remote and cross-cultural teams are my normal.
I'm open to freelance and contract projects. If you're building something complex and need a senior designer who can own it end to end, let's talk.
Experience
Experience
Wayflyer
Design System Designer
NOW
Healiom
Sr Product designer
2025 - 26
Fanatics
Sr Product designer
2024 - 25
Telly
Sr Product designer
2022 - 24
Mendel
Lead product designer
2021 - 22
Naranjax
Product designer
2020 - 22
The Creative Store
UX/UI designer
2018 - 20
Quadminds
UX designer
2015 - 17
Wayflyer
Design System Designer
NOW
Healiom
Sr Product designer
2025 - 26
Fanatics
Sr Product designer
2024 - 25
Telly
Sr Product designer
2022 - 24
Mendel
Lead product designer
2021 - 22
Naranjax
Product designer
2020 - 22
The Creative Store
UX/UI designer
2018 - 20
Quadminds
UX designer
2015 - 17
My stack
My stack
Claude
AI assistant + Claude Code
Figma
Designing
Framer
Web design
ChatGPT
AI assistant
Lovable
AI website generator
Midjourney
AI image generator
Hotjar
Research
Jira
Agile project management
Confluence
Collaboration
